Paid news is the practice in india ,it is practice of cash payment to the media organizations by any individual or organization to published their news on the coverage. This practice was started in 1950, and become widespread in formal contract or private treaties. According to 2010 investigation Paid news financially benefitted the individual , journalists and any specific newspaper , television, magzine .
Paid news corrupt the information also decieves reader or the television audience. Author chandrahas Choudhary wrote in 2011 that paid news ” is rotting India’s democracy”. Its payment modes usually violates tax laws and election spending laws. Paid news gives a false picture of the person and organisations against whom it is published.
It’s hard to believe but is a bitter reality that media is no more about a reliable institution but a sycophant of the big wheels
Thereby leaving transparency and accountability under cloud of threat..
By . Sufiyan shahid